NBC
DOOH
Large-format digital out-of-home motion graphics and facility screen animations built for NBC entertainment properties. Designed for high-traffic environments with an emphasis on readability, motion pacing, and strong vertical impact.
Times Square · 50M+ annual visitors · National NBC broadcast environments · SNL 50th Anniversary
Finishing and type work on motion graphics for NBC facility screens and large-format digital signage. Each title's key art and motion needed final text integrated and assets adapted to hold up at scale, in high-traffic public environments, across multiple spec formats.
01 / Challenge
The Problem
Each NBC property came with established key art and motion foundations in place. The work involved integrating titles and supporting text, refining layouts, and ensuring every asset read instantly at large scale in bright ambient environments without losing franchise recognition.
02 / Approach
The Process
Directed the finishing pass on each title using existing motion templates and visual systems. Set type hierarchy and contrast parameters, reviewed placement across all format specs, and ensured pacing and readability held up in high-traffic environments. Managed versioning across all deliverables.
03 / Execution
The Work
Delivered looping vertical motion graphics for NBC facility screens and large-format DOOH placements. Output included The Tonight Show, SNL 50th Anniversary, and The Voice.