NBC
Thumbnails
Social thumbnails for NBC primetime across multiple shows — built for fast readability, platform performance, and visual consistency within each series' campaign direction.
High-volume thumbnail production for NBC's primetime social channels. Multiple shows across drama, comedy, competition, and game show formats, each with its own campaign direction that had to translate into platform-native assets without losing franchise identity.
01 / Challenge
The Problem
Each show had its own key art direction, tone, and audience. The work had to feel specific to each series while hitting a consistent production quality standard across the full NBC slate. Volume was high and turnaround was fast.
02 / Approach
The Process
Built thumbnails from each show's existing campaign assets, pulling key frames, cast photography, and title treatments. Established hierarchy and contrast rules for each series so future assets could be produced consistently at speed.
03 / Execution
The Work
Delivered production-ready thumbnails across The Voice, American Ninja Warrior, the Chicago franchise, AGT, Suits LA, St. Denis Medical, Grosse Pointe Garden Society, The Hunting Party, Destination X, and more. Distributed across NBC channels totaling 20M+ subscribers.