NBC
Social Design
Designed social creative across NBC's entertainment portfolio, developing scalable visual systems for high-volume programming. As Creative Lead for The Voice thumbnails across nine seasons, I established a consistent design approach supporting episode launches and daily content. Alongside The Voice, I created social creative for shows including America's Got Talent, American Ninja Warrior, Chicago P.D., Law & Order, and The Tonight Show, collaborating closely with Creative Directors, Project Managers, Editors, and Producers.
01 / Challenge
Each show had its own key art direction, tone, and audience. The work had to feel specific to each series while hitting a consistent production quality standard across the full NBC slate. Volume was high and turnaround was fast.
02 / Approach
Used each show's existing campaign assets to develop a consistent thumbnail look, focusing on hierarchy, contrast, and readability.
03 / Execution
Delivered production-ready thumbnails across The Voice, American Ninja Warrior, the Chicago franchise, AGT, Suits LA, St. Denis Medical, Grosse Pointe Garden Society, The Hunting Party, Destination X, Found, and more. Distributed across NBC channels totaling 20M+ subscribers.