NBC
MOTION
Large-format DOOH and broadcast motion design across NBC, including The Tonight Show Starring Jimmy Fallon in Times Square, campaign work for NBC facility screens, and broadcast snipe design.
The Tonight Show Starring Jimmy Fallon
Large-format VFX and motion execution for The Tonight Show Starring Jimmy Fallon across NBC screens and the Times Square Digital Beast.
01 / Challenge
Times Square is a competitive environment for design. Competing signage, ambient light, and pedestrian traffic moving in every direction. The Tonight Show creative needed to hold franchise identity and read legibly at large scale in under two seconds.
02 / Approach
The original concept adapted the show's existing campaign key art. The team also explored an alternative motion direction that stepped away from the key-art treatment, and Jimmy Fallon ultimately preferred the alternative approach.
03 / Execution
Worked within the approved motion direction, handling VFX alongside Scott Scallon to refine and prepare the final large-format motion for delivery to the Times Square Digital Beast.
NBC Facility Screens + DOOH
Finished and adapted creative for NBC facility screens, adding typography, motion, and design elements across multiple entertainment properties.
01 / Challenge
Each NBC property came with established key art and motion foundations. The work needed to stay readable at large scale while preserving the identity of each show.
02 / Approach
Worked within existing motion templates and visual systems to refine type hierarchy, contrast, layout, pacing, and placement across multiple screen formats.
03 / Execution
Finished and delivered looping motion graphics for NBC facility screens and large-format DOOH, including The Tonight Show, SNL 50, and The Voice.
Deal or No Deal Island — Broadcast Snipe
On-air motion design built for a broadcast snipe's fixed on-screen window: land show identity instantly, without pulling focus from the live program running behind it.
The original key art served as the visual reference for the broadcast snipe, carrying its tropical setting, color palette, and show identity into motion.