NBC · Motion Design · Digital Out-of-Home
The Tonight Show
Jimmy Fallon
Large-format digital out-of-home motion graphics for The Tonight Show Starring Jimmy Fallon, deployed across NBC facility screens and Times Square digital billboards. Key art adaptation built for high-traffic environments with bold vertical impact and franchise legibility at scale.
Times Square · 50M+ Annual Visitors · NBC Facility Screens · Large-Format DOOH
Times Square — In-Situ
Tonight Show — Times Square Digital Beast
Facility Screen Motion
Tonight Show DOOH
Approach: Adapt The Tonight Show's existing entertainment key art into vertical motion systems for NBC facility screens and large-scale Times Square digital signage. The work prioritizes instant franchise recognition, clear typographic hierarchy, and motion pacing calibrated for public environments — quick reads, high contrast, strong vertical composition that holds at any scale.