Fuse Media
Key Art
At Fuse Media, I developed and launched campaigns for original programming, designing key art and visual systems that extended across broadcast, streaming, social, digital, and out-of-home. Working alongside Creative Directors, photographers, producers, and marketing teams, I art directed photo shoots and translated each show's creative vision into cohesive campaigns across every platform.
Experiential design for Fuse Media's ComplexCon activation, including environmental graphics, custom photo and GIF booth experiences, and branded props.
01 / Challenge
Each show had its own tone and audience, from the comedy-driven format of WTF Baron Davis to the educational focus of T-Pain's School of Business. The challenge was creating key art that captured the personality of each series while still feeling cohesive within the Fuse network.
02 / Approach
Art directed key art for Fuse original series in collaboration with the Creative Director from concept through final delivery. Collaborated with photographers and production on framing, wardrobe, lighting, and overall visual direction, then carried the work through design and post-production.
03 / Execution
Delivered broadcast-ready key art in multiple aspect ratios for on-air, streaming, digital, and OOH use. Created custom typography lockups and title treatments for each series. Managed retouching, compositing, and final file prep across all deliverable formats to network spec.