Fuse
Media
National cable distribution · 70M+ households · Transit OOH · NYC subway placements
Key art across six original Fuse Media productions spanning comedy, documentary, docu-series, and lifestyle formats. Each title required a distinct visual language while reading cohesively as a Fuse network slate across broadcast, digital, and OOH.
01 / Challenge
The Problem
Each show occupied a completely different genre and audience, from Baron Davis's comedic sports commentary to T-Pain's surrealist educational format. The challenge was designing title treatments and key art systems that felt unique per show while reading cohesively as a Fuse network slate.
02 / Approach
The Process
Art directed key art for six original Fuse series from concept through delivery. Set the visual tone, type direction, and color approach for each title. Worked with photographers and production on framing, wardrobe, and lighting to make sure everything was locked before post.
03 / Execution
The Work
Delivered broadcast-ready key art in multiple aspect ratios for on-air, streaming, digital, and OOH use. Created custom typography lockups and title treatments for each series. Managed retouching, compositing, and final file prep across all deliverable formats to network spec.