NBC · Motion Design · Broadcast
Dondi
Broadcast Snipe
On-air broadcast snipe motion design for Dondi, produced for NBC. Built for the high-speed demands of live broadcast environments — tight timing, clean hierarchy, and motion that lands in seconds.
NBC Broadcast · On-Air Snipe · Motion Design
Broadcast Snipe
Dondi — On-Air Broadcast Snipe
Approach: Broadcast snipes demand economy — every frame counts. The Dondi snipe is built around instant readability and motion timing calibrated for live television, where the graphic competes with the energy of the broadcast itself. Clean type, deliberate animation curves, and a motion system that reinforces the show's identity without overpowering it.